About 5.7 million people were watching the Turning Point USA halftime show at its peak, according to the live stream. While a few million fans tuned in before the show started, the viewership more than doubled before it ended.

For most of the show, the viewership was between 4-5 million fans, as TPUSA produced a 25-minute halftime show.

The inaugural Puppy Bowl was watched by nearly 6 million viewers. Last year, 12.8 million viewers tuned in. By comparison, 8.66 million watched the recent Golden Globes. Boyle said the show is a godsend to animal shelters and rescue groups that don't have the resources to advertise and that's echoed by the folks at Muddy Paws Rescue, a foster-based rescue group in New York City.

On paper, Bad Bunny is the Super Bowl halftime performer you’d expect the NFL to hate. Most of the league’s owners lean Republican and give to Republican causes, and MAGA influencers have framed the Puerto Rican megastar as a “woke” musician who will bash the United States in Spanish and wear dresses during his performance. But as ESPN’s deep dive into the halftime decision notes, those NFL owners, as conservative as they may be, are looking to expand the NFL’s reach. That means reaching out to Latinos in this country and bumping up the league’s international footprint into regions that include Latin America. Indeed, “the massive Trump hater,” as MAGA commentator Benny Johnson called Bad Bunny last year, is exactly who the NFL wants and needs.

“I think it’s awesome, and I think our Latino fan base is amazing,” Charlotte Jones, the Dallas Cowboys’ chief brand officer and daughter of Cowboys owner Jerry Jones, told Katie Miller — wife of the immigrant-bashing White House deputy chief of staff Stephen Miller — on Miller’s podcast in November about the selection of Bad Bunny as the halftime performer for Super Bowl 60. “We are on a global stage, and we can’t ever forget that. We have a mixed culture, and our whole society is based on immigrants who have come here and founded our country, and I think we can celebrate that.”

Forget “celebrate.” A “mixed culture” is something the MAGA world has decided it can’t even tolerate.