On a website where clients can pay her to post videos about their products, she says she’s based in Pennsylvania. Yet the content creator has taken an interest in the California governor’s race lately.

Tiktok and Instagram accounts linked to Roche have posted 34 times in the past 10 days to boost the campaign of billionaire Tom Steyer or to criticize his main Democratic opponent, Xavier Becerra.

“Hear me out, I have something to admit,” she says in the first video, posted May 8, on an account where she describes herself as a “so-cal girlypop.” “I did not expect the most progressive governor candidate to be a billionaire. But look at the policies, you guys.”