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Big Pharma is paying attention
Author: Raine    Date: 12/19/2013 14:03:16

I"ve been a bit harried this week, So I do apologize for no blog on Monday. Today looks to be a light one as well. I wanted to mention a story -- a really big thing -- happened this week that may have gone under the radar.

One Of The Biggest Drug Companies In The World Will Stop Paying Doctors To Promote Its Products

GlaxoSmithKline, a British drug company, announced on Monday that it will no longer pay doctors to promote its products — a controversial practice in the pharmaceutical industry that health reform advocates have been fighting to end for years. Glaxo is the first major drug company to agree to shift its policy in this area, a move that may help pressure its competitors to follow suit.

The company’s decision comes just a year before drug manufacturers will be required to disclose these type of payments under one of the provisions in Obamacare. Beginning next September, data on the financial compensation that physicians receive from Big Pharma companies will become publicly available in a searchable database.
This move promises to be a major shift in how our healthcare industry works.

It's not like this company did this out of the pure goodness of their corporate hearts.
It’s hard to look like an innovator when your company has paid a $3 billion fine in the U.S. and is accused of paying another half-billion dollars in bribes to China. But GlaxoSmithKline (GSK) Chief Executive Officer Andrew Witty is building on a long-term strategy with the move he announced on Tuesday to stop paying staffers for hitting sales targets and doctors for promoting its drugs.

The move reflects Witty’s ongoing battle to modernize the British drugmaker, lower discovery costs, and create what he calls “values-based decision-making” that gets beyond hawking the latest blockbuster.


Ask your Doctor If Obamacare is right for you.

and

Raine
 

64 comments (Latest Comment: 12/19/2013 23:54:55 by Raine)
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Comment by Mondobubba on 12/19/2013 14:13:17
Well that is a big honking deal! I've been following ProPublica's Dollars for Docs series off and on for a while, so I am one of twenty people who knew about the practice.

Comment by wickedpam on 12/19/2013 14:15:58
Morning

Comment by Raine on 12/19/2013 14:17:53
Quote by Mondobubba:
Well that is a big honking deal! I've been following ProPublica's Dollars for Docs series off and on for a while, so I am one of twenty people who knew about the practice.
A lot of people aren't aware of this provision in the ACA.

It's really going to reset the medical community. Knowing that this information must be disclosed is going to encourage people to look harder at the meds their doctor prescribes.



Comment by Mondobubba on 12/19/2013 14:25:09
Quote by Raine:
Quote by Mondobubba:
Well that is a big honking deal! I've been following ProPublica's Dollars for Docs series off and on for a while, so I am one of twenty people who knew about the practice.
A lot of people aren't aware of this provision in the ACA.

It's really going to reset the medical community. Knowing that this information must be disclosed is going to encourage people to look harder at the meds their doctor prescribes.



There have been a few times when I have wondered if the doctor who prescribed something was doing it for a financial reason rather than the best possible medication.

Comment by TriSec on 12/19/2013 14:28:20
FCHP has clear and specific ethical guidelines for all the corporate employees, which does include some doctors and nurses.

In a nutshell, any such contributions and payments are expressly forbidden. But then again, this Commonwealth has been far ahead of the curve, I believe some such payments (but not all) may actually be illegal.

This is one of the annoying things about healthcare - true reform would see the banning of all pharmaceutical advertisements.

("I saw this pill on teevee, can I have some?)


Comment by Raine on 12/19/2013 14:36:11
Quote by TriSec:
FCHP has clear and specific ethical guidelines for all the corporate employees, which does include some doctors and nurses.

In a nutshell, any such contributions and payments are expressly forbidden. But then again, this Commonwealth has been far ahead of the curve, I believe some such payments (but not all) may actually be illegal.

This is one of the annoying things about healthcare - true reform would see the banning of all pharmaceutical advertisements.

("I saw this pill on teevee, can I have some?)
I believe we are going to see a lot less of those ads on TV in the future with the marketing restrictions.

I suspect of the ones we are seeing now those buys have already been made, and the commercials already filmed.

What will be intereting is seeing how Ad and marketing agencies will deal with this. I worked for Cline Davis Mann in NY and Big Pharma was the bread and butter, in particular:

Pfizer


Comment by wickedpam on 12/19/2013 14:38:51
I'll be so happy to get those ads off the tv. I swear I think this is part of the reason everyone is on like 50 pills anymore. The amount of prescription drugs we use and don't really need is stupid.

Comment by Raine on 12/19/2013 14:49:37
I'm going to totally stay out of all this Duck dynasty bs, but I do have a question:

Where were all these people when Martin Bashir got yanked off the air?

Hmm? SARAH PALIN? Where were you?

Comment by TriSec on 12/19/2013 14:55:29
This is completely different from "Duck Dodgers in the 24th-and-a-half Century", yes?



Comment by Scoopster on 12/19/2013 15:05:22
Mornin' all...
Quote by TriSec:
This is completely different from "Duck Dodgers in the 24th-and-a-half Century", yes?

More like Duck Killers from the 18th-and-a-half..

Comment by Raine on 12/19/2013 15:18:47


Comment by wickedpam on 12/19/2013 15:22:53
Quote by Raine:



wow, that just screams awkward

Comment by Raine on 12/19/2013 15:31:35
https://twitter.com/TheTweetOfGod:
The Duck Dynasty guy who likened homosexuality to bestiality makes a living helping people trick ducks into thinking they want to fuck them.


Comment by Raine on 12/19/2013 15:43:31
OMG.... This caller gives me a twitch in my eye.

Comment by Raine on 12/19/2013 15:50:07
Comment by Raine on 12/19/2013 16:12:04
Comment by wickedpam on 12/19/2013 16:13:23
Hey Mondo - found you something

Comment by Raine on 12/19/2013 16:15:07
Comment by TriSec on 12/19/2013 16:16:01
Why, I have frosted a cake. Right here in the office.

Yes, it's another HOLIDAY party happening in the godless commie outpost of Central Mass.



Comment by Mondobubba on 12/19/2013 16:16:58
Quote by wickedpam:
Hey Mondo - found you something



Not for $95.00

Comment by wickedpam on 12/19/2013 16:19:10
Quote by Mondobubba:
Quote by wickedpam:
Hey Mondo - found you something



Not for $95.00



I know, I want the Demon Hunters one But its gonna be on my wish list

Comment by wickedpam on 12/19/2013 16:26:06
oh lord is stupid duck dynasty all he paid callers are going to talk about today

Comment by Raine on 12/19/2013 16:28:06
Quote by wickedpam:
oh lord is stupid duck dynasty all he paid callers are going to talk about today

Stupid is the key word.

I cannot believe that people are defending this nonsense.

Comment by Raine on 12/19/2013 16:35:22
http://thechive.files.wordpress.com/2013/12/family-feud-husbands.gif


Comment by wickedpam on 12/19/2013 16:54:51
Moet is toilet water.

Comment by livingonli on 12/19/2013 17:35:40
Good day, folks. Blog seems to be a bit quiet today.

Comment by Raine on 12/19/2013 17:39:59
Comment by Raine on 12/19/2013 17:40:32
Quote by livingonli:
Good day, folks. Blog seems to be a bit quiet today.
I'm chock full of linkity goodness!


Comment by TriSec on 12/19/2013 17:40:54
Quote by wickedpam:
Moet is toilet water.


But is it better than Andre Cold Duck?

* ducks brick *


Comment by clintster on 12/19/2013 17:51:09
Quote by wickedpam:
Moet is toilet water.


You should try this, brah...
http://uncrate.com/p/2007/12/brawndo.jpg

It's got electrolytes.

Comment by BobR on 12/19/2013 17:58:56
Quote by clintster:
Quote by wickedpam:
Moet is toilet water.


You should try this, brah...
http://uncrate.com/p/2007/12/brawndo.jpg

It's got electrolytes.

well-played, sir!

Comment by TriSec on 12/19/2013 18:15:08
*grunt*

Well, I was looking forward to buying real champagne for New Year next week. We've always gone with Moet White Star. Perhaps it's on to Veuve Clicquot, then. (Spanish Cordoniu is also quite nice...)





Comment by Mondobubba on 12/19/2013 18:16:48
Quote by TriSec:
*grunt*

Well, I was looking forward to buying real champagne for New Year next week. We've always gone with Moet White Star. Perhaps it's on to Veuve Clicquot, then. (Spanish Cordoniu is also quite nice...)






The Spanish stuff isn't champagne, it is sparkling wine. Like corn whiskey that isn't from Kentucky can't be called bourbon. Just sayin...

Comment by TriSec on 12/19/2013 18:24:17
What are you havin' tonight, hon?

Holy Infant; it's so tender and mild!

Sorry, sorry... (say, don't we eat that body anyway? Pass the blood!)

*lightning strike*



Comment by Raine on 12/19/2013 18:33:02
Comment by livingonli on 12/19/2013 18:39:54
Tri, you went really dark there.

Comment by wickedpam on 12/19/2013 18:47:21
Quote by TriSec:
Quote by wickedpam:
Moet is toilet water.


But is it better than Andre Cold Duck?

* ducks brick *



in my book - no.

Comment by wickedpam on 12/19/2013 18:48:02
Back from the post office - package sent - should arrive at its destination Monday.

Comment by BobR on 12/19/2013 18:56:14
Comment by BobR on 12/19/2013 18:58:02
Quote by TriSec:
What are you havin' tonight, hon?

Holy Infant; it's so tender and mild!

Sorry, sorry... (say, don't we eat that body anyway? Pass the blood!)

*lightning strike*

Sleep in heavenly pieces...

Comment by wickedpam on 12/19/2013 19:14:28
Comment by Mondobubba on 12/19/2013 19:15:14
Remember St Ronnie of Santa Barbara talking about "a welfare queen in Chicago?"

He didn't make her up, she was far worse than being welfare cheat. This is really long, but really interesting.

Comment by Raine on 12/19/2013 19:16:24

Ok wins the internets.

Comment by Raine on 12/19/2013 19:37:28

WELCOME NEW MEXICO!


Comment by Mondobubba on 12/19/2013 20:01:41



Meh :shrugs: :awaits brick:

Comment by Mondobubba on 12/19/2013 20:06:26
Comment by TriSec on 12/19/2013 20:08:34
Them's fighting words, Herr Mondo. Papa TriSec graduated from Berklee when it was the Schillinger House, and was Berklee College employee #5 when it converted. He helped build that place into what it is now.



Comment by TriSec on 12/19/2013 20:33:42
Boston, MA - Representative TriSec (D-MA) has proposed radical new legislation that he hopes will "Make Republicans stop being such raging dicks." The legislation is quite simple. Before any law goes to Congress for debate, the sponsor of the law will be required to live under it's provisions for 30 days.

That's it. Nothing else. TriSec's spokesman stated 'Clean my floor, biatches!" before holding up a picture of a bag of dicks with a GOP logo on it.



Comment by BobR on 12/19/2013 20:40:20
Quote by TriSec:
Boston, MA - Representative TriSec (D-MA) has proposed radical new legislation that he hopes will "Make Republicans stop being such raging dicks." The legislation is quite simple. Before any law goes to Congress for debate, the sponsor of the law will be required to live under it's provisions for 30 days.

That's it. Nothing else. TriSec's spokesman stated 'Clean my floor, biatches!" before holding up a picture of a bag of dicks with a GOP logo on it.