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Who is 'We Ask America'?
Author: Raine    Date: 10/09/2012 22:11:09

Nate Silver, master statistician, at Five Thirty Eight cites We Ask America, So does Talking Points Memo, Huffington Post, and Real Clear Politics to name a few.

The question is, Who is We ask America? Back in June of this year, ElectoralVote posted this, and it seems to have gone largely under the radar:
There were several polls from We Ask America today whose results seemed so out of line with other polls that it warranted more examination. For the presidency in Virginia, it had Romney +5%, when the most recent five polls had Obama up +3%, +5%, +4%, and +7%, with even Rasmussen showing it to be a tie. For the Virginia Senate race, We Ask America had George Allen up over Tim Kaine by +9%. The most recent five polls there have Kaine up by +2%, +1%, +6%, 0%, and +1%, respectively. Now things can change although nothing special has happened in Virginia lately. Kaine didn't invoke any zoo animals or anything like that. Now consider this story, admittedly from a left-of-center source, but there is no reason to doubt the specific facts it gives. It appears that We Ask America has deep ties to the Illinois Manufacturers' Association and the Republican Party.

It would be wonderful if all pollsters were completely honest and neutral, but we know from past experience this is not always the case. In 2009, Nate Silver found strong evidence that Strategic Vision was making up the numbers because they were not statistically random. He also raised serious issues about Research 2000, which was then working for Daily Kos, which dropped and sued it. None of this is to say that We Ask America is making up numbers, but the combination of numbers that are so far out of line with other pollsters combined with deep ties to the Republican Party, is very suspicious. For this reason, I am now regarding We Ask America as a partisan pollster. All We Ask America polls have been removed from the database.
"We ask America" has much more than deep ties to the Illinois Manufacturers' Association - it's owned by them. This is an opinion piece from 2010, published in the Illinois State-Journal register:
I could have looked like a genius if I had listened to GREGG DURHAM before I made predictions for the Feb. 2 primary.

Durham, a former state spokesman who is now chief operating officer of Xpress Professional Services Inc., a for-profit subsidiary of the Illinois Manufacturers’ Association that does things including polling, told me to watch for JASON PLUMMER of Edwardsville to be the GOP nominee for lieutenant governor.
I decided to go to Xpress Professional Service, Inc. at their website to see if this was correct. Here is the contact information:

Xpress Professional Services, Inc.
220 East Adams St.
Suite 200
Springfield, Illinois 62701
217.522.1257


I then went to We Ask America and looked for their contact information:

A division of Xpress Professional Services, Inc.
220 East Adams St.
Springfield, Illinois 62701
217.522.1257
Fax: 217.522.2367


Same address, SAME phone number. The contact information for the The Illinois Manufacturers' Association is listed as:

IMA Headquarters
1211 W. 22nd St., Suite 620
Oak Brook, IL 60523
(630) 368-5300
(800) 482-0462
Fax: (630) 218-7467
E-Mail: [email protected]

or

IMA Springfield Office
220 East Adams
Springfield, IL 62701

(217) 522-1240
(800) 875-4462
Fax: (217) 522-2367
E-Mail: [email protected]

This is a 'Google street view' the building at the address. It says "Illinois Manufacturer's Association" on it..
http://www.fourfreedomsblog.com/uploads/IMA.jpg


As an aside, It should be noted that the Illinois Manufacturers' Association has it's own PAC.
Total Given from 2004 to 2012: $1,624,874 (598 records)
Contributor Type: Institution
This contributor is also registered as a lobbyist client in one or more states, see details here.
That lobbyist client? Donation amount: $1,173,344.

Let's get back to Xpress Professional Services, Inc. for a moment. They have a very informative home page, that includes graphics such as this:

http://xps-web.com/xpstempweb/wp-content/uploads/2010/03/MEASURING-300x101.jpg

Click on the picture, you will see this:
Best known for our polling division (We Ask America™), XPS boasts an award-winning video & audio production unit that has been at the forefront of political and public-opinion campaigns for years. With offices in Springfield and Oak Brook, Illinois, XPS serves clients throughout the U.S., including candidates, political action committees, non-profit organizations, issue-based groups, businesses and individuals who want to understand what people are thinking…and perhaps change their collective mind.


I have to ask, why is any reputable polling aggregate using We Ask America in their polling when they clearly state what their agenda is? Take a listen to just one of the radio samples they present: Slamming Doors. You can listen to the other samples here. (I'll look into the Economic Freedom Alliance another day... )

Getting back to the ElectoralVote link I referenced earlier, specifically where they linked to *This Story*
I am not writing to disparage We Ask America. I know nothing about them. I have expressed my concerns about Rasmussen before, but I am even more concerned about new pollsters coming out of the woodwork and creating favorable narratives for one party. I am reminded of the gaudy numbers for Scott Brown from Pajamas Media and Merriman River Group during his election, not to necessarily disparage either of those outfits either. I just cannot remember this phenomenon happening in previous cycles. In previous cycles, we seemed to get fairly consistent and credible polling information from a narrow group of seemingly reliable pollsters.

Something feels wrong here. Certainly, polling seems very different and more partisan than it ever has before. I hope that people with more expertise and bigger soapboxes than me will continue to vet these pollsters carefully and call them out if something is amiss. (snip)
UPDATE: So I did some research on the identity of We Ask America. Its website only discloses that it is a division of "Xpress Professional Services, Inc." But it does not tell the reader what exactly that means, which turns out to be quite significant.

Xpress Professional Services, Inc. is a subsidiary of the Illinois Manufacturer's Association, which is an anti-union, anti-tax, and anti-Health Care Reform industry advocacy organization.
We don't have a big soapbox here at 4F, but I think it is time for those that follow the polls do what ElectoralVote.com did. I now know something about We Ask America. I may be called a Poll Truther or whatever the new meme is these days, but I believe people deserve truth in polling statistics.

I ask YOU America: don't you want reliable polling organizations? Even more important, don't you want polling aggregates to use responsible polling outlets? I will be sending this information to the American Association for Public Opinion Research. Specifically, I see this as a violation of their Code of Ethics. I will also send this information to all of the above mentioned parties, and I hope that you will share this wide and far as well.

ALL Americans deserve better.

It seems clear to me that We Ask America has an agenda, and it is NOT bipartisan. I would hope that polling aggregates stop using them as a polling resource of any kind.

and
Raine
 

9 comments (Latest Comment: 10/10/2012 13:42:42 by BobR)
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