Occasionally, there occurs a perfect storm of bad marketing and stupid people. Back when we were wee ones, John Lennon made the comment that the Beatles were more popular than Jesus. This resulted in outrage among the dumber Christian extremists, who made hay and bonfires of it, burning albums that they'd already purchased. In the early 2000s - when France wasn't buying what Bush, Cheney, and Powell were selling (re: the rationale for invading Iraq), people were pouring out bottles of French wine that they'd already purchased.
Now, of course, is the infamous Bud Lite debacle, where the AB/InBev marketers decided (in an effort to a appeal to a younger more diverse crowd) to contract with a trans "social influencer" (Dylan Mulvaney) to promote their product. You'd think every can was dosed with The Gay. In reality, these bigots are outraged that their favorite 'Murican swill appeared to be supporting a small segment of society that they considered The Other. Right-wing politicians have worked so hard to demonize trans people, that to show a little support appears to be a betrayal to the Deplorables.
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