Among the key 25-54 demographic coveted by advertisers, the outlet is headed for its lowest-rated month in a quarter-century, averaging a paltry 98,000 viewers. It places third in that group, and fifth among 18-49 demos.
The collapse represents a brutal 27 percent drop in total viewers and a 32 percent dive in the 25-54 demographic compared to last October. (snip0
The ratings slide extends straight into prime time—the crucial 8 p.m. to 11 p.m. block managed by network chief Suzanne Scott under executive chairman Rupert Murdoch.
Fox News is averaging 2 million total primetime viewers, representing a 28 percent drop from last year, while falling 36 percent in the key demographic down to 183,000 viewers. The figures confirm that even the network's marquee evening stars are failing to keep core Republican voters engaged.
Even early morning institution Fox & Friends—traditionally a staple of Trump's personal daily viewing routine—marked its second consecutive month below 1 million total viewers and under 100,000 in the key demographic.
"We saw that desperation play out in 2020 when [Fox's] ratings plummeted and they knowingly engaged in election fraud lies to gain back viewers who went to Newsmax or OAN. I have no doubt they’ll do that again if they think it can get them out of this ratings free fall.”
— Justin Baragona (@justinbaragona.bsky.social) October 29, 2026 at 1:36 AM
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