Most people who walk this earth know the difference between a truth and a lie. We know when we are being truthful and when we are "fudging", or walking outside the lines. There is usually some self-justification involved - trying to get out of a speeding ticket, trying to spare someone's feelings... Politicians seem to push the envelope when it comes to parsing the truth to make it seem like something else. Sales people are event worse (used car salesmen have a reputation for good reason). So what happens when you combine the two?
Mitt Romney has spent his entire business career in business, and a lot of it in upper management, usually as CEO. Most of us are "regular workers" who do our jobs and being accurate and factual is a plus. In business, the CEO is essentially the head salesman. He is tasked with ensuring the "product" is right for the potential customer base, and that the salespeople know what and how to sell the company. When company revenues flag, it is often the CEO that is blamed. When they grow, the CEO is often rewarded financially. Therefore, revenue and profitability are paramount to the CEO.
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