Giving Santa Claus and his reindeer a military fighter jet escort on Christmas Eve amounts to manipulative military marketing aimed at defenseless young minds, a Berkeley, Calif., child psychologist says.
NORAD, the joint U.S.-Canada military force that protects our skies as well as runs the beloved Santa Tracker each holiday season, is under fire. The reason? A video that shows Santa and his reindeer accompanied by a military fighter jet escort. The Campaign for a Commercial-Free Childhood has criticized the video, and, in turn, the campaign has been criticized for its criticism.
“We’ve gotten some angry emails … questioning my manhood,” Josh Golin, the campaign’s associate director, told the Los Angeles Times on Wednesday. So Golin, and the campaign’s co-founder, Berkeley child and family psychologist Allan Kenner, would like the opportunity to give a full airing to their side of the controversy:
They say they are not anti-military or anti-American — but they are against any kind of advertising aimed at young, vulnerable minds.
“What’s getting lost in the controversy is the child-development piece,” Golin said. It’s easy for adults to look at the video above and say “What’s the big deal?”
“But we are talking about 4-year-olds and 6-year-olds,” Golin said. “For young children, the idea of Santa, and that there are ‘bad guys’ who might want to ‘get’ Santa, so he needs the jets, that can be very disturbing.”
He said that there was no shortage of studies that tie child-aimed advertising and media influences to a variety of ills, such as childhood obesity, violence and bullying.
Kenner said in a separate interview Wednesday that advertisers aimed to manipulate and poison defenseless young minds to create “cradle-to-grave brand loyalty.” He called it “very cynical manipulation.” And he believes the video is a sign that the military is using some of these very same methods to indoctrinate children into supporting, endorsing and perhaps even one day joining the military.
“It is essentially a marketing device for the military in search of future recruitment,” he said.
As it has every year since 1955, the North American Aerospace Defense Command will be tracking Santa on his whirlwind journey to deliver presents to all the good little boys and girls around the world.
But he won’t be escorted by armed fighter jets.
When NORAD recently launched its yearly online Santa tracker, the site featured a video showing the jolly old elf being escorted by U.S. fighter jets “bristling with missiles,” as the Boston Globe put it.
That caused a minor earthquake in the Twitterverse about why Santa would need an armed escort. The answer: Russia.
But a NORAD spokesman confirmed to Military Times that the “missiles” are actually fuel tanks.
“Guilty as charged, we tried to give it a more operational feel this year; that was purposefully done to try to highlight our mission sets,” said Lt. Cmdr. Bill Lewis. “If you look at the second promo video we have where it talks through a mock training exercise, it really lays out what our different missions are and shows the different radar sets.”
So while NORAD will be tracking Santa’s flight this Christmas, if St. Nick gets into a tussle with some MiGs, his only defense will be the evasive capabilities of his reindeer.
Quote by wickedpam:
oh Mondo - have you seen Cabin in the Woods?
Quote by Mondobubba:
Santa is over North Korea! Careful!
Quote by BobR:
Mondo - this is for you
Quote by Mondobubba:Quote by wickedpam:
oh Mondo - have you seen Cabin in the Woods?
No, but it is in my Netflix list.
Quote by TriSec:Quote by Mondobubba:
Santa is over North Korea! Careful!
See? This is why Santa needs F-18s!!!
Quote by TriSec:Quote by Mondobubba:
Santa is over North Korea! Careful!
See? This is why Santa needs F-18s!!!
Quote by Raine:
Road Flare Mary....
Quote by Mondobubba:
Bobber, something with a IBU of 20 is going to be mildly bitter?
Quote by BobR:Quote by Mondobubba:
Bobber, something with a IBU of 20 is going to be mildly bitter?
As a point of reference:
Lite Beer: ~10
Am/Germ Lagers: 15-25
Pilsners: 25-45
British/American Pale Ale/Stout: 25-45
IPA: 40-70
Wheat beers: 10-20
Belgian Beers: 15-25
The Jon Boat you asked me about has this description: "An English golden ale cool-fermented to enhance its refreshing and crisp lager-like characteristics"
So it's likely a lager recipe using an ale yeast.
Quote by wickedpam:Quote by Raine:
Road Flare Mary....
you listening to the best of?
Quote by wickedpam:
so when do we want to open Blogger Joe?
Quote by Raine:When liv shows up?Quote by wickedpam:
so when do we want to open Blogger Joe?
Noon?
Living! WAKE UP!!!!
Quote by TriSec:
Well, of course not silly!
I'll be home by 3pm.
Quote by TriSec:
Dammit, can we all just stop making the yuletide GAY!???
When is enough enough with you freakin' people, anyway??
Razza-Frazza-YOUNT!!!!
I'm going to fire up my copy of "It's A Wonderful Life" and pretend I never saw a grown man's head inserted into the face of a 10-year-old Macaulay Culkin.
Quote by Raine:
best line ....I'm going to fire up my copy of "It's A Wonderful Life" and pretend I never saw a grown man's head inserted into the face of a 10-year-old Macaulay Culkin.
Quote by Raine:
This is for Tri.
AWESOME!
Quote by Mondobubba:Quote by Raine:
This is for Tri.
AWESOME!
:whispers: Tri posted this on BoF last night. It still doesn't stop the awesome!
Quote by Raine:I was watching American Football...Quote by Mondobubba:Quote by Raine:
This is for Tri.
AWESOME!
:whispers: Tri posted this on BoF last night. It still doesn't stop the awesome!
Quote by Mondobubba:Quote by Raine:I was watching American Football...Quote by Mondobubba:Quote by Raine:
This is for Tri.
AWESOME!
:whispers: Tri posted this on BoF last night. It still doesn't stop the awesome!
I like the one Scouts neckerchief.
Quote by Raine:Well then we should wait until Tri gets home, What do you think, Queen of Blogger Joe?Quote by TriSec:
Well, of course not silly!
I'll be home by 3pm.
Quote by Raine:Yes, there is every kind of win in this story, The gays, the scouts and the UTAH!Quote by Mondobubba:Quote by Raine:I was watching American Football...Quote by Mondobubba:Quote by Raine:
This is for Tri.
AWESOME!
:whispers: Tri posted this on BoF last night. It still doesn't stop the awesome!
I like the one Scouts neckerchief.
WINNING TRIFECTA!
Quote by velveeta jones:
I'm here! Whew, it's a busy day with a few more grocery items to get ....
In addition to relaxing on Christmas Day, Sexton said, he's particularly pleased with one item from care packages the unit has received: mouthwash.
I was excited about that, because the PX doesn't sell mouthwash, he added.
Quote by Raine:She's a troll.Quote by Mondobubba:
Sarah Palin, STFU unless you have actually read something.
Quote by clintster:Quote by wickedpam:Quote by Mondobubba:
I am 43% Psychopath
I'm only 33%.
27%
Quote by Mondobubba:
So both you and Mala say Clint. A true psychopath would like about that.
Quote by BobR:Quote by clintster:Quote by wickedpam:Quote by Mondobubba:
I am 43% Psychopath
I'm only 33%.
27%
39% - should I be concerned?
You are warm and empathic with a heightened awareness of social responsibility and a strong sense of conscience. You like to carefully weigh up the pros and cons of a situation before you act and are generally averse to taking risks. You are very much a ‘people person’ and dislike conflict. ‘Do unto others…’ are your watchwords. But, although you avoid hurting others, those residing at the higher end of the psychopathic spectrum might not be as considerate, so stay vigilant to avoid being hurt unnecessarily.
Quote by AuntAzalea:
Just letting Blogger Joe know that Velveeta had to rush Wolfie, her 21 year old kitty to the emergency vet for a possible tooth loss/infection (her cheek is swelling), she may miss the 3pm time for opening presents. Hopefully the vet will take care of it with antibiotics and kitty will be okay and back soon.
Quote by livingonli:
Another Christmas moment on Long Island
Quote by wickedpam:Quote by livingonli:
Another Christmas moment on Long Island
okay, granted I'm not one who's heard a lot of gun shots in her life, outside of the tv, but how do you mistake breaking glass for gunfire?
Quote by AuntAzalea:
Just letting Blogger Joe know that Velveeta had to rush Wolfie, her 21 year old kitty to the emergency vet for a possible tooth loss/infection (her cheek is swelling), she may miss the 3pm time for opening presents. Hopefully the vet will take care of it with antibiotics and kitty will be okay and back soon.
Quote by livingonli:Quote by wickedpam:Quote by livingonli:
Another Christmas moment on Long Island
okay, granted I'm not one who's heard a lot of gun shots in her life, outside of the tv, but how do you mistake breaking glass for gunfire?
People just go into panic especially when it's crowded.
Quote by Mondobubba:Quote by AuntAzalea:
Just letting Blogger Joe know that Velveeta had to rush Wolfie, her 21 year old kitty to the emergency vet for a possible tooth loss/infection (her cheek is swelling), she may miss the 3pm time for opening presents. Hopefully the vet will take care of it with antibiotics and kitty will be okay and back soon.
Healing vib-er-ations for Wolfie!
Quote by livingonli:
Another Christmas moment on Long Island
Quote by Raine:
I have not opened my gift, but I see it was shipped by R Limbaugh and was sent from Rand Paul -- I suspect it's bootstraps....
Quote by Raine:IT's 3 OCLOCK! can we?
Quote by wickedpam:
OMG - Scoop that was the glitteriest card eveh! It matches my nail polish XD
Love the book - so cute - "How to tell if your Cat is plotting to kill you" from the Oatmeal
Quote by TriSec:
A very nice gentleman in Georgia has sent me some art!
Quote by BobR:Quote by Raine:
I have not opened my gift, but I see it was shipped by R Limbaugh and was sent from Rand Paul -- I suspect it's bootstraps....
You think someone's just going to give you bootstraps?? What's the point of that? You need to go out into the woods, kill a moose with your bare hands, tan the hide, then cut the bootstraps from the leather with the moose's leg bone sharpened on a rock.
Unless you're a Republican, in which case just get a super PAC to provide them to you.
Quote by livingonli:
I got a ctrl-alt-del cup set from Shelagh. Strangely enough, I got her so it was a mutual exchange. I just wish I could have found some Doctor Who stuff within the blog price range. Hope she got my item since I sent it priority mail to make sure she arrived in time.
Quote by livingonli:
I better get running to the salt mine, even if it will be dead since we have no games and the Knicks are on ABC on Christmas Day so they can lose before a whole national audience.
Quote by livingonli:
I got a ctrl-alt-del cup set from Shelagh. Strangely enough, I got her so it was a mutual exchange. I just wish I could have found some Doctor Who stuff within the blog price range. Hope she got my item since I sent it priority mail to make sure she arrived in time.
Quote by wickedpam:Quote by livingonli:
I got a ctrl-alt-del cup set from Shelagh. Strangely enough, I got her so it was a mutual exchange. I just wish I could have found some Doctor Who stuff within the blog price range. Hope she got my item since I sent it priority mail to make sure she arrived in time.
wait, you guys got each other the same thing? That's so cute XD
Quote by BobR:Quote by wickedpam:Quote by livingonli:
I got a ctrl-alt-del cup set from Shelagh. Strangely enough, I got her so it was a mutual exchange. I just wish I could have found some Doctor Who stuff within the blog price range. Hope she got my item since I sent it priority mail to make sure she arrived in time.
wait, you guys got each other the same thing? That's so cute XD
I think he meant they got each other as Blogger Joes
Quote by wickedpam:
I think I have glitter on my face <-me trying to get it off
Quote by wickedpam:Quote by BobR:Quote by wickedpam:Quote by livingonli:
I got a ctrl-alt-del cup set from Shelagh. Strangely enough, I got her so it was a mutual exchange. I just wish I could have found some Doctor Who stuff within the blog price range. Hope she got my item since I sent it priority mail to make sure she arrived in time.
wait, you guys got each other the same thing? That's so cute XD
I think he meant they got each other as Blogger Joes
DOH! That makes more sense XD
Quote by velveeta jones:
Hey all. I am back and news is not good about my cat. But she has lived a very long life. We will keep her through Christmas on pain meds then, before the new year, have her euthanized. She's been with me for soooo long and she sleeps cuddled up with me, so it's gonna be hard. But I don't want her to suffer.
I'll now open my blogger joe gift. So sorry I wasn't able to be with all of you earlier.
Quote by velveeta jones:
Thank you Bobber, er.... secret Santee!